Kelly Martin

Product (UX) Designer


My work

Recent projects that highlight how I approach design challenges

My process

Empathize & define

  • Explore and understand problem space
  • Develop a hypothesis and ask the right questions
  • Empathize with and talk to the end user with an open-heart and open-mind
  • Observe, create empathy maps, define personas, find focus


  • Organize and synthesize research notes to inform ideation
  • Brainstorm, sketch and whiteboard, build mock ups in Illustrator or Sketch, wireframe, develop IA


  • Build low-fidelity paper models to high fidelity prototypes in InVision
  • Move ideas from one's head or computer screen into the real world

Test & iterate

  • Test design solutions with real users, in-person observations to remote usability testing
  • Learn, refine, and improve solutions
  • Iterate design to better serve the end user and to meet business' goals

About me

Round-the-world adventurer turned product designer,
passionate about designing for social impact and change.

I'm a user-centered product designer with diverse experience working with people to solve real-world challenges. My design approach is better informed by my past experiences in digital media, nonprofit management, and public education, all of which have influenced my work style: driven by impact and grounded by people.

When I'm not designing, I'm running, making ice cream, or traveling the world. In December 2016 I returned from a year-long independent trip around the globe, spanning 25 countries across 5 continents. I learned how to surf in Mexico, how to make wine in Italy, how to speak Spanish in Guatemala, and how to solve problems creatively with relentless optimism.

Connect with me

Let's work together

I am available for full time job opportunities and freelance work

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